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How Much Does a Pug Cost? – The Owner’s Guide to Pug Prices

The average price of a Pug can vary depending on many factors. But expect to pay between $500 and $1200 USD.
Written by Richard Jeng

Pugs are clownish dogs with a charming personality that few can resist. Though they’re a little mischievous, a Pug’s affection is worth it. But before you bring one home, it’s important to know how much they cost and what makes them such expensive dogs.

So, how much do Pugs cost? The price of a Pug will vary based on blood line, breeder reputation, location and coat color. However, the average cost of a Pug will range anywhere between $500 to $1,200 USD, with the highest in the stratosphere of $2,500 + USD.

Though they aren’t considered to be one of the most expensive dog breeds, they still aren’t exactly cheap dogs. Let’s examine what factors influence the price of these irresistible little dogs.

RECOMMENDED: The Complete Guide to the Pug

Why Are Pugs Expensive?

The term “expensive” can be subjective. However, compared to other dog breeds, Pugs aren’t very cheap. Though you can certainly find one for much less, the average cost of a healthy Pug isn’t anything to scoff at. 

There are plenty of factors that can determine how much a Pug will cost you. For instance, location, breeder reputation, pedigree and colors can all play a factor in Pug price. 

Let’s take a deeper look at each factor and how it influences the cost of a Pug.

1. Location

Unfortunately, the price of a Pug can vary depending on where you are. In some countries, these dogs will cost a lot more.

And even in the same country, the price will vary by location (state, city, region, etc.). 

If you must pick up a Pug in a certain region, then there is very little you can do. And if you’re considering traveling far to bring home a Pug, you must consider all travel costs.

Sometimes it’s cheaper to pick up a nearby Pug with a higher price tag, than to travel far for a Pug with a lower price tag.

Still, it’s best that you shop around different breeders for prices. You’ll likely find better deals by calling more reputable dealers in your region. 

2. Pedigree & Lineage

The pedigree or bloodline of a Pug will matter in regards to price. In fact, this may be the most important factor for price variation seen in all dog breeds, including Pugs.

According to Business Insider, the price of pedigree dogs (such as Pugs) are climbing to an all-time high – thanks to the growing demand.

If you’re uncertain, a pedigree Pug means that the dog is a purebred. These dogs have at least 3 generations without any crossbreeding. Anything less is not technically a pedigree dog. 

However, there has been concern and controversy over the overbreeding of pedigree dogs. These dogs are bred over and over again using dogs from the same family. This means that these dogs aren’t likely getting the genetic diversity necessary for healthy dogs.

Inbreeding can lead to a lower life expectancy in Pugs, as well as potential degenerative diseases and mutations. Having a pedigree Pug isn’t always a great thing, but it’s not likely to lower prices. Rather, the opposite is likely to happen.

Pugs with a superior lineage will cost much more than a Pug without. When I say superior lineage, I really mean champion lineage. The more champions in your Pug’s lineage, the more expensive they’ll be.

Sometimes, these dogs can command a hefty premium if they have an impressive long list of ancestors. Another great reason to go with AKC registered Pugs is that you can confirm the lineage of the pup. 

3. Reputable Pug Breeder

There are two types of breeders you can purchase a Pug from: reputable and non-reputable breeders. I always highly recommend finding a reputable breeder. However, just like in every industry, reputation comes with a premium price.

By reputable breeders, I really mean responsible breeders. It’s important because reputable breeders are more likely to be ethical dog breeders

They’re more likely to breed for good health, instead of “in-demand” physical qualities (like unique coat colors). If you’re wondering where the best place to find these Pug breeders are, I’d highly suggest checking out the AKC marketplace.

The American Kennel Club inspects thousands of kennels each year and provide certification to those that breed responsibly. There’s no way a “puppy mill” will be able to get certified by the American Kennel Club.

But because these breeders are recognized and recommended by the AKC, their puppies do come with a premium. Despite the higher cost, it’s worth the peace of mind knowing where your Pug came from.

4. Pug Coat Colors

Technically, there are only two recognized Pug colors according to the AKC. These colors are fawn and black. However, this doesn’t stop some breeders from breeding other, “rarer” colors.

Selling different colored dogs for different prices is frowned upon. However, even reputable breeders do this. If all dogs in a litter were the same price, the most sought-after colors would quickly sell while the less popular colors wouldn’t.

Unfortunately, this is a classic example of supply and demand. You can’t really blame the breeders for doing this, but it’s certainly a factor that affects the prices of Pugs. As long as the price variation isn’t drastic, it’s not a clear red flag.

As for Pugs, the Brindle variations are often more expensive because they’re so rare. In addition, apricot, silver or apricot fawn colors also see a markup in prices. Less common dogs cost more. 

Personally, I think the classic fawn Pug with a black mask is the most attractive. I wouldn’t pay a premium for another color, but that doesn’t stop other owners from doing so. No matter what color, all Pugs will be loving dogs and companions.

Finding Cheaper Pugs

Buying a healthy and happy Pug may end up costing you more than expected. However, if you take some time and you’re not too picky, you may be able to find great Pugs for even better prices.

To sum things up, the key is to shop around. Don’t rush this purchase decision because it’s really an important one. Eventually, you’ll find a healthy Pug at a price you’re comfortable with.

Dog Adoption Websites

The best way to get a low-cost Pug is to adopt one. Sure, you won’t be raising one up from puppyhood, but does it really matter with these dogs?

There are so many great adoption websites with plenty of Pugs that need a new home. The first site I highly recommend is Adopt-a-Pet. With just a quick check, I already see plenty of Pugs on that marketplace!

Keep in mind that most of the dogs you’ll see on Adopt a Pet are seniors or adults. But if you’re patient you can find a younger puppy every now and then.

Another fantastic website is PetFinder. It’s a very similar platform to Adopt a Pet and last I checked, there were hundreds of Pugs near me that I could adopt! Have a check for yourself!

Again, there are a lot of older Pugs on PetFinder, but finding a puppy isn’t impossible. Plus, you’ll also likely see a lot of mixed Pugs on PetFinder. As mentioned, they’re likely healthier than a typical pedigree Pug. 

Animal Shelters for Pugs

Adopting a Pug from an animal shelter is always the best, that is, if you can find one. It’s true that you’ll be much more limited with your options, but you should always check just in case.

Do a simple Google search for shelters near you and check Yelp too! Nearly all the dogs in an animal shelter are mixed dog breeds, so you’ll likely find a Pug mix, if any. 

There should be a few animal shelters around your area that’s reasonable enough to drive to. When doing your research, check to see if they have a website.

Some animal shelters host websites that contain their “inventory” of available dogs for adoption. It might be a good idea to check that before driving all the way there.

Even if they don’t have a website, you can always call in and ask if they have a Pug or Pug mix. Regardless of the method, it’s a better to check beforehand. 

It really depends on the shelter, but adoption fees can vary a lot. You can pay as little as $25, but as high as $300. Either way, it’s still much cheaper than purchasing a Pug from a breeder.

Are Pugs Worth the Price?

There’s no doubt that Pugs are considered an expensive dog breed, especially if you’re looking at a superior lineage dog. But are they really worth the cost?

Pugs are some of the most entertaining dogs you can find. They may be a little mischievous at times, but they’re always comical and it’s all part of their charm. They’ll love you like any other dog breed, if not more!

My pug is definitely a handful but being able to come back from work to see her silly face every day is well worth the time and money spent.

– Jason J. (Pug Owner)

So, yes – Pugs are definitely worth the price! Though I don’t think it’s necessary at all to buy an ultimate lineage Pug for a few thousand dollars.

Some claim that these super pedigree Pugs are more intelligent. The truth is, all Pugs are intelligent in their own way. They may not be the most obedient dog breeds, but they show high instinctive and adaptive intelligence.

Bring home a Pug and you won’t have any regrets! They’re certainly one of the best dogs in the world. As such, they’re the one of the 40 most popular dog breeds in America. 

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About the author

Richard Jeng

Richard has been raising dogs his whole life, including a Poodle, Pomeranian, Corgi and Australian Shepherd. He's always working with animal shelters and dog rescues because of his passion for all dogs. Fun fact: his all time favorite breed is the German Shepherd.

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